Monthly Archives: December 2011

Understanding the supply chain strategy…


As competitive pressure increases and  supply chains solutions become increasingly popular, an area not yet fully tapped with mobile technology solutions , critical need arises for continuous market research to understand the supply chain strategy in-order to develop sustainable mobile solutions as the supply chains keep evolving and continue to become complex.  Companies now need real-time visibility into their flow of products/services from the time they reach the distributors to the time they get to the end-customers to help them optimize order and distribution management, save time and reduce costs effectively by streamlining expenses.

In addition,  iterative approach to market research is needed to understand and document the chain from process to process, in-order to develop practical solutions that can be creatively tailored to their unique needs and relationship based on long-tern experience and field research across supply chain disciplines that will then help start with building solutions for one discipline at a time and not “one-size-fits-all” software package that cannot be practically integrated into their operations.
Understanding each process of the supply chain and how it fits in the overall company strategy is key to developing sustainable supply chain solutions using the latest technology. Supply chain includes a company manufacturing , order management to distribution and circulation processes. The overall goal of these chains is  to keep the process running smoothly at all times and keep all components (vendors, customers, distributors/retailers, suppliers) connected.
Mobile technology plays a key role in the success and sustainability of the supply chain management to reach its full potential. Before mobile technology, companies were limited to manual order documentation for their outlets,  no real-time updates and notifications of approved orders and ways to track them since the traditional ways are too cumbersome and tedious or no available information in a timely fashion. Weza Tele team experienced some of these challenges either while working for these supply chain companies or day-to-day problems they have faced, hence they invented myorder Africa, that uses  Mobile technology as a beneficial strategic tool to create effective connections among these chains….. Starting with order management. For example a vendor of consumer goods can be able to place orders automatically from one of its distributors without physically going to their destination or sending them as faxed orders.
While the benefits of supply chain management are many, using mobile technology to achieve those benefits requires strategic and continuous market research to develop sustainable solutions from De novo and myorder offers to its clients this market research opportunity.

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Myorder Africa profiled in ‘The next big thing’ Episode


Yesterday,myorder was profiled in the ‘next big thing’ episode on NTV , as a tremendous potential to capture the target market and make a great impact on how business is done in specified segments of the economy. To qualify as “The Next Big thing” an idea had to bear the potential of making considerable impact and value on the quality of living standards for the users among many others .This makes a key ingredient of innovation that is commonly known as the value proposition.

Business opportunity knocks in long shopping mall  and distribution stores queues with crazy traffic in Nairobi…………For many Kenyans, spending almost half of their day in traffic and long queues in supermarkets, restaurants, pharmacies, distribution stores becomes the order of the day. Weza Tele has invented myorder Africa, that offers two different kind of approaches:

Myorder Africa allows businesses connect to their customers in a more convenient way. With the rapid growth in mobile subscribers, currently ,99% accessing Internet through their mobile phones, it is predicted in less than 3 years to come, people will be getting the value of  convenience and time-saving without physically walking to any establishment.All that will be required, is a mobile handset for  this value-add  to happen, and users will be able to send their information of what they want, when they want it and where they would like it to be delivered in a certain grace period. On the flip side, the consumers can go straight to pick up the goods at the distribution stores. Business owners will be able to avoid frustrated demand, manage their orders, tracking and validation processes that will save them huge costs tremendously.
Myorder allows customers to better familiarize with company products than the traditional approach of calling which is not practical for many businesses. If you have employed people to serve incoming customers in your business, they cannot spend the whole day on the phone fulfilling clients orders.
Lack of a mobile platform where customers and vendors can connect and share authorized information and manage the incoming orders more efficiently are the twin thorns for many companies and the key problem myorder is trying to solve. Having tried and tested the invention with small and medium businesses, Weza Tele is now looking for strategic partners with expertise in sales & marketing and delivery companies.
In the near future it should be possible for customers to do their monthly shopping from their mobile phone and have the goods dropped at their place of convenience. On the other end, business vendors will be able to manage orders, receive sms notifications for the incoming orders, ensure discretion and privacy when buying orders and even process payments for their clients. Weza Tele hope to also update the functionalities of myorder invention  by having a geo-map tool (WezaMaps)  giving information where company resources be it a salesman, distributor or track is located as soon as they log in , more to that  give the tailored lists of most convenient stores and product offers that they may want to have.

Recent study done in 2011 by InMobi reveals that mobile Internet users in Africa prefer to shop from their mobile phones than their desk-top computers or in-store stores, this in deed shows a sign of record growth. Also with the existing e-commerce challenges, there is no doubt that mobile commerce platforms  will be the a drive to transforming commerce….starting in Africa.

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