Monthly Archives: July 2012

Exploratory Market Research on Consumer Ordering & Distribution Habits

One of the core aim of iHub Research is to work closely with Tech startups, helping them achieve their tech related research goals as well as understand the importance of conducting full scale research as they penetrate into the market. As seen from documented trends most startups don’t end up  succeeding long term in the market  because they have underestimated the value of continuous market research. Market Research does not only help startups answer their assumptions, but also acts as feedback tool to let them  know  how to improve their product to suit users needs and current market trends before spending a lot of resources on a product.

Weza Tele Ltd realizes the value of the insights provided by market research. It is on this note that we partnered with iHub Research to conduct a baseline exploratory study on consumer ordering and distribution habits. The study was with an aim to inform Weza Tele on consumer ordering and distribution challenges and needs that exist in the current supply chain processes.  Below is a summarized infographic of the core exploratory findings. To read and download the full report vist the iHub Research website at this link



Weza Tele releases MyOrder Beta

A new way for small & medium businesses to reach their target market through mobile commerce

It’s been a long journey for the MyOrder team: from idea, through working prototype, to an actual product. We’re excited to announce the public beta release of MyOrder,  a platform that allows buyers to easily order from shops around them for delivery or pick up, using their web-enabled mobile phones. It’s easy to use, yet powerful too! With SMS alerts for both customers and retailers, MyOrder keeps everyone informed throughout the order and delivery process. You can learn more about how it works at

We’ve got 7 mobile shops for you to buy from (and counting!) We’ve transformed their printed catalogues into  electronic menus that are always up-to-date, easy to browse, and visible anywhere online. Ordering has never been so convenient.

To start shopping, visit on your mobile phone.

 If you’d like to get MyOrder for your business, head over to and take a minute to fill out the form.

Cake Plaza just got MyOrder

The master bakers at Cake Plaza are known for their scrumptious cakes and pastries. They are located on Ngong Road, near Nakumatt prestige. You can now order your favorite cake on MyOrder platform, be it Red Forest, Black Forest, Cherry Chocolate or Carrot Cake (among others!) Let us know it’s your friend’s birthday in the “special instructions” field, and we will surprise them for you!

According to the latest  Communications Commission of Kenya latest mobile statistics for the third quarter (January 2012 to 31st March 2012), the number of mobile subscribers continues  to  increase from 71% as at 31st December 2011 to 89.10% of the Kenyan population. This results shows there is huge potential of mobile commerce targeting the 98% of the audience accessing internet through their web-enabled phones.

The bottom line: if you’re not on mobile, you’re losing customers and revenue to someone who is. For businesses looking to reach global customers, benefit from online marketing and sales then mobile Internet is an additional channel to target, which can be leveraged by opening your shop today on Myorder platform.