Exploratory Market Research on Consumer Ordering & Distribution Habits

One of the core aim of iHub Research is to work closely with Tech startups, helping them achieve their tech related research goals as well as understand the importance of conducting full scale research as they penetrate into the market. As seen from documented trends most startups don’t end up  succeeding long term in the market  because they have underestimated the value of continuous market research. Market Research does not only help startups answer their assumptions, but also acts as feedback tool to let them  know  how to improve their product to suit users needs and current market trends before spending a lot of resources on a product.

Weza Tele Ltd realizes the value of the insights provided by market research. It is on this note that we partnered with iHub Research to conduct a baseline exploratory study on consumer ordering and distribution habits. The study was with an aim to inform Weza Tele on consumer ordering and distribution challenges and needs that exist in the current supply chain processes.  Below is a summarized infographic of the core exploratory findings. To read and download the full report vist the iHub Research website at this link http://bit.ly/O31Ewx

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