Category Archives: Research

What the Retail Kiosks are saying about their distributors


Weza Tele aims to provide supply chain visibility solutions to small and medium distributors in the fast moving consumer goods (FMCGs) sector. This involves continuous conversations with many small retailers to understand their key challenges with their distributors. As we embark on our market research journey of learning more about the retailers and distribution challengers, we will be sharing our findings and organize open discussions to discuss the challenges, needs and innovative solutions for streamlining the distribution of SMEs. Below are some of the key findings we got after talking randomly to 10 retailers based in and out of Nairobi, who have been in operation for a period of at most one year.

Some of the key challenges retail kiosks are facing:

  • Unpredictability: of pricing information from the distributors;
  • Unreliability: of the distributors in delivering the goods at the physical premise leading to running out of stocks;
  • Expiry of products: delivered by some of their distributors, which are not subject to return;
  • Overstocking: sometimes the distributors are not able to predict demand and deliver more stock than expected;
  • Distance: some retailers have to travel long distances to get access to their distributors leading to time wasting and loss of business as they have to close their shop to go get the products.

It is on this note, that we will continue to better understand the challenges of the retailers and small distributors through our “Weza Distributor Network” that aims to provide the Fast moving Consumer Goods (FMCGs) suppliers and distributors an opportunity to:

  • Understand their needs and gaps and provide simple innovative solutions;
  • Collaborate and gain exposure;
  • Discover  innovative solutions and services to manage their businesses more efficiently, gain visibility and scale effectively;
  • Share and discover new scalable distribution models to reach more retailers on the ground

Sign up today on this link to be part of the network!

To collaborate or support our continued market research on understanding the retailers, distributorship and gaps in that area. Feel free to contact us, through our contact form here


Exploratory Market Research on Consumer Ordering & Distribution Habits

One of the core aim of iHub Research is to work closely with Tech startups, helping them achieve their tech related research goals as well as understand the importance of conducting full scale research as they penetrate into the market. As seen from documented trends most startups don’t end up  succeeding long term in the market  because they have underestimated the value of continuous market research. Market Research does not only help startups answer their assumptions, but also acts as feedback tool to let them  know  how to improve their product to suit users needs and current market trends before spending a lot of resources on a product.

Weza Tele Ltd realizes the value of the insights provided by market research. It is on this note that we partnered with iHub Research to conduct a baseline exploratory study on consumer ordering and distribution habits. The study was with an aim to inform Weza Tele on consumer ordering and distribution challenges and needs that exist in the current supply chain processes.  Below is a summarized infographic of the core exploratory findings. To read and download the full report vist the iHub Research website at this link


Market Survey to Understand Kenyan Consumer Ordering Habits



For the last one month we have been busy! Working to meet clients technical needs and most important working on our MyOrder platform, a mobile commerce ordering and payment platform that facilitates sellers, retailers and distributors/delivery companies to connect and order efficiently from  each other via a mobile commerce platform.

As Weza Tele develops the platform, there is a pressing need to conduct a market survey research in order to understand the consumer ordering habits and how the delivery component works.Weza Tele in collaboration with iHub Research are currently conducting an on-going  pre-test research study that will demystify consumer ordering habits in the mobile commerce space in Kenya.

The aim of the market research is to help evaluate and understand the consumer ordering habits and the delivery/distribution mechanisms currently in place. This study will help in enhancing and tweaking the MyOrder platform to better serve the users .The data derived from this study will also be valuable to other  e-commerce companies and companies hoping to expand into the mobile commerce sector.

This study will constitute 5 research questions to determine the current ordering processes being utilised in the service chain:

  • What are the current ordering processes in place?
  • What are the current delivery/distribution processes in place?
  • How do consumers prefer to order for their products/service using the different platforms, e.g Mobile phone devices, Desktop, Pick up, phone call orders?
  • What would people order using their preferred platform?
  • Would consumers prefer their orders to be delivered or picked up?

A mix of methodologies will be used to conduct this research  including but not limited to: In-depth interviews, survey questionnaires, observations and desk research. The pre-test study will focus on Nairobi location.Weza Tele  will be collecting the data from the full target sample this week and thereafter releasing findings . Stay tuned for our findings!

For more information/queries about this research, feel free to contact us at